Whenever you start any business of any kind you first need a brand identity to distinctly identify your business in the eyes of the consumers. The same goes for when you want to start or re-brand your existing pets business or a business that revolves around and involves animals. The first requirement to start or re-brand your pets and animals business would be to get a terrific logo that creates a unique brand identity that you can build upon and develop in the future as your business progresses. Statistically, the biggest failures in the history of pets and animals businesses where the ones who thought that they can just open an animal shelter, or offer merchandise aimed at pets of different kinds, and people will automatically start walking in giving them business. They learned it the hard way that nothing can be farther from the truth. The reality and the simple fact is that every business, regardless of how big or small it is, needs a proper branding and marketing strategy and a creative brand identity to attract new customers and to retain the existing ones. To succeed in the competitive business environment is not an easy task and failure to give it the proper attention and respect that it deserves is normally the most obvious reason of why some businesses fail to see the light of success.
Because of the potential of name, fame and fortune, many new businesses are rapidly mushrooming that are related to pets and animals. These businesses have taken a giant leap forward by denying to remain cooped up in the form of traditional veterinary clinics and pet stores. On the contrary, these typically business have successfully broadened their horizons and stepped into offering a whole host of other related services such as pet grooming, photography, boutiques and retreats.
Typically, the pets and animals industry is categorized into two distinct areas. Firstly, there are the pet stores and vets and they generally target the masses or the general population. Secondly, there are pet supplies that fall into the luxury domain with their luxury pet supplies, gourmet pet food and other specific services that are targeted towards the upper class, the upper middle class and the wealthy.
The people who have pets treat them like members of their own family and consequently only want the best for them. In terms of products and services, they only want the ones with the highest standards. So keeping this mind, you should make sure that your logo conveys this exact message in a subtle a professional tone. Your logo design should also convey that your company, product or service feels compassionately about animals and values their existence and attachment they have with their owners. Since you are in the business of pampering animals by providing them with the best care and the products that they need to be happy and healthy, establishing a unique brand identity becomes that much more important for you. If your target consumer is the upper class and the upper middle class, then your logo should hint at the elite side of services offered by you. You should make them feel like by using your services, products or goods, they will be a part of an elusive club that has like minded individuals.